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Isabel Marant Etoile Etoile Etoile Bobby Suede Wedge Sneaker Ankle Bootie Boots shoes  600 a93952

Isabel Marant Etoile Etoile Etoile Bobby Suede Wedge Sneaker Ankle Bootie Boots shoes 600 a93952

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” 7 Black Silver Bejeweled Pleaser Platform Stripper Burlesque Thigh High Boots 9,.Tin Haul 8 Womens Western Boots Between Two Thieves,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Bed Stu Filly Short Rustic Boot in Tan Sz. 9 - Excellent,.

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birthday messenger bot

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NEW ROCK Unisex Punk Boots Style M.1473 S1 Black Reactor,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Isabel Marant

Style: Fashion - Ankle

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The ad set is where the targeting magic happens.EXCELLENT Fiorentini + Baker Eli boots Size 35.5 Black Wore once,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

New 978 FRYE 'Felicity' brown bronze PONY HAIR leather BOOTS 11 - amazing,.  Other than that, it just runs in the background bringing my client new customers every week!

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