Stuart Weitzman Hiline Over Over Over the Knee Denim  Suede Boots Size 6.0m U.S. a41231

Stuart Weitzman Hiline Over Over Over the Knee Denim  Suede Boots Size 6.0m U.S. a41231

Stuart Weitzman Hiline Over Over Over the Knee Denim  Suede Boots Size 6.0m U.S. a41231

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” FRYE Gabby Ghillie Perf Booties Open Toe Lace Up Perforated Sandals shoes 8.5,.HARLEY DAVIDSON Beechwood Marsala Brown Combat Lace Up Zip Boot Women shoes,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Stetson Womens Black Leather 16In Streetwise Fashion Boots,.

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birthday messenger bot

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BY930 MOMA shoes brown leather women boots EU 37,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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PRADA FANTASTIC OMBRE LEATHER BOOTS - SHADES OF GREY,

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Think Halbstiefel Menscha 83076 vulcano,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

LOS ALTOS WOMEN BUTTERCUP GENUINE CROCODILE TAIL WESTERN COWBOY BOOT (M) L091021,

campaign stats from running the birthday bot for 20 weeks

NEW AGL Ella Block Heel Winter Grey Leather Ankle Bootie Double Zippers 39.5 9.5,.  Other than that, it just runs in the background bringing my client new customers every week!

New BUCCHERI BOLOGNA women's designer gold ankle boots Sz 36..... made in ITALY,.

Maripé Women’s 27504 Slip On Trainers Black (Camoscio black 3) 7.5 UK,

Gianvito Rossi Womens Pointed Toe Knitted Ankle Booties Black Size 38 8,Learn more here.

 

[Chloé Leather Knee-High Boots size 11, MORI MADE IN ITALY ANKLE BOOT BOOTS BOOTS SHOES VELVET 3 PEARL BLACK BLACK 45,]