Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” ROBERTO FESTA SCHUHWERK FRAU BUCHSE GAMSE brown - 5E33,.MORI HAUTE ITALIE HEELS OVERKNEE BOOTS STIEFEL BOTTES FERMETURE ÉCLAIR LEATHER,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Corral Women's Western Cowgirl Chocolate Embroidery Studs Boots C3371,.
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Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
|Boot Shaft Height:||Over-the-Knee|
|Pattern:||Solid||Toe Type:||Pointed Toe|
|Heel Type:||Block||US Shoe Size (Women's):||8.5|
Does Not Apply
|Heel Height:||Low (3/4 in. to 1 1/2 in.)|
|Style:||Over The Knee Boot|
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The ad set is where the targeting magic happens.Johnston and Murphy Women's Denise Zip Knee-High Black Boots Size 9 New with Box,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
Over the Knee Heels, Size 8 There very comfortable from Paris ( ,
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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