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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” J. Crew Nude Loafer gold Studs Womens Sz6,.White Dr. Martens Mary Jane Women’s Size 9,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.NEW FLEX & GO RUBY WOMENS COMFORT FLEXIBLE LEATHER FLATS MADE IN PORTUGAL,.

Nine West Women's Swirley Synthetic Jelly Sandal,.

New Walnut Ava Ballet Silver Womens shoes Casual shoes Flat,

Nautica Women's Rudder Loafer Flat, Cerulean Gh, 7 M US,Clarks Bendables Slip On Loafers Suede & Leather Upper Womens shoes Size 8.5 M,.GRAVITY DEFYER SIENA FLAT BLACK NUBUCK LEATHER MARY JANE SHOES WOMEN'S 8.5,.

Women beautiful Cole Haan loafers flats shoes sz 7.5 nwob,Spring Step Hearts Womens White Mary Janes Cross Strap shoes Size 41W(US 9.5-10,.Women Bari WOS Slip On shoes Leather Summer Slides Sandals NATURAL gold,.

DONALD PLINER Black Suede Embellished Flats Loafers 8 M 298,.

New Without Box Bell-Horn Madison Women's US Size 9 WIDE Diabetic shoes STK 1510,

birthday messenger bot

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Me Too Women's Kaci Black Patent Leather Flat,.

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PAUL SMITH Basket Weave LOAFER Ladies 39 8.5 White Leather Slip On shoes ,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Dansko Nastacia Loafer Black Croc Leather Size EU 38 US 7.5-8,

J4721 New Women's Klogs Pisa Black Lace Up Clog Size 7.5 M,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Ralph Lauren Collection Black Ivory Leather Suede Perforated Oxfords 81 2 B,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

BERNIE MEV CUDDLY - Cuddly Size - color ,

Ryka Finesse Women's Slip On,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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NEW Cole Haan Air 'Zanna' Mule Clogs Black Leather Sz 6B,Stuart Weitzman Brown Elastic Strappy Suede Slip-ons Oxford Women’s shoes Size 8,.LADIES CLARKS LEATHER LACE UP SMART FORMAL BROGUE SHOES SIZE PUMPS ALEXA DARCY,.

Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Giesswein Women’'s Lassan Ballet Flats bluee (Ocean) 5.5 UK,

campaign stats from running the birthday bot for 20 weeks

Aquatalia Snakeskin Green Leather Penny Loafers 8 Luxe Designer Work Office,.  Other than that, it just runs in the background bringing my client new customers every week!

New J.CREW Collection Calf Hair T-Strap Flats Black White Spots 6.5 258 E0024,.

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SURFACE TO AIR Merida Sandal V1 Leather Black Straps Size 38,Learn more here.

 

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