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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Womens shoes 2 STAR 5 (EU 38) slip on gold textile BX378-38,.Versace 19.69 C01 CAMOSCIO yellow Classic shoes Women's Yellow US,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.BOBS from Skechers Women's Plush Lite-Winter Skies Flat, Taupe, 7.5 M US color N,.

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NIB Tredters Womens Size 11 Black Loafers. Wide (left) And Xtra Wide (right),

birthday messenger bot

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Rockport Women's Total Motion Abelle Laceup Oxford,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Ferragamo Tan Textured Pointed Toe Pumps Size 8B,

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Women's Earth shoes Gemma Mary Jane Bark Leather shoes 8.5 M NIB 100,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

Womens shoes 2 STAR 5 (EU 38) slip on gold textile BX378-38,Ferragamo Tan Textured Pointed Toe Pumps Size 8B,.Versace 19.69 C01 CAMOSCIO yellow Classic shoes Women's Yellow US,.

Tory burch shoes (flats),size 8.5 light wear, black leather,LADIES SHOES FOOTWEAR - Cabello shoe 5072 black slip on,.BOBS from Skechers Women's Plush Lite-Winter Skies Flat, Taupe, 7.5 M US color N,.

Style & Co. Womens Seleste Open Toe Ankle Strap Classic, Black gold, Size 7.5 yH,Valentino Beige Woven Canvas Slip Ons, Rhinestone Studded, 41, ,.Vince Verrell Slip-On Suede Sneaker, Round toe, deepbluee Size 5.5, 195, NWB,.

Here is the opt-in flow I created for the restaurant:

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PAUL GREEN Black Patent Leather Wingtip Dress shoes - 6.5,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Ros Hommerson Womens Chelsea Leather Round Toe Slide Flats, Pewter, Size 6.5,Old Friend Women's Curly Sheepskin Classic Slip On Clog shoes Charocal 340154,.NIB Tredters Womens Size 11 Black Loafers. Wide (left) And Xtra Wide (right),.

Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Bosccolo 3748 Leder Peep Toes Ballerina blue bunt 186403,.  Other than that, it just runs in the background bringing my client new customers every week!

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Stuart Weitzman Flat shoes Gilligan Lace-Up d'Orsay Flat Pyrite Nocturn 7.5,

Brian Atwood Sandal Brown Leather Braided Woven Strap 9.5 Open Toe gold snap,Learn more here.

 

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