Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Bar III Diandra Womens Boots Black 9 US 7 UK rO7L,.BNWT B Cape Robbin Silver Thigh High Boot 9,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.BCBGeneration Women's Martins Boot Black, UK 8 EU 40,.
Bella Vita Women's Toni Ii Plus Harness Boot,.
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Brown fur boots size 4,Bruno Magli Women's Ankle Boots Black Suede size 7,.CALZATURA women SLIP ON PREMIATA TESSUTO BIANCO - D0B4,.
BEARPAW Women's Abigail Winter Boot shoes 682W Charcoal 8,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Asics GT-1000 7 Women's Running,
Now to set up the Facebook ad!
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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The ad set is where the targeting magic happens.Bed Stu Manchester Teak Glaze Women's Boot 7M,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
Black suede Dr. Martens size 5 a little used but still in good condtion,
BALENCIAGA MONOCHROME PREFORATED SNEAKER blue CYAN 35 5US WOMENS,
Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
Brooks Cascadia 10 Womens Trail Running shoes 8.5 B (Sneakers) orange Pink NEW,
BOLSA Brown Suede Ankle BOOTS 37 ,. Other than that, it just runs in the background bringing my client new customers every week!
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BNIB Adidas Neo cloudform women shoes size 7 CORAL PINK WHITE,
Ash Womens Lifting Fashion Sneaker - Pick SZ color.,Learn more here.
[BCBGeneration Rigbie Womens Boots Black Stretch Suede 7.5 US 5.5 UK, ASICS T7E5N.9793 Womens Gel-Exalt 4 Running-shoes- Choose SZ color.,]