Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Brand New In Box pink blackE ITALIAN Brown Leather Boots - Size 38 UK 5 -,.Bearpaw Women's Mindy Moccasin Slipper Hickory II Indoor Outdoor Slippers,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Av345 HEGO'S schuhe black orange leder damen stiefeletten EU 36,EU 39,EU 40,.
Brinley Co. Womens Tassled Zipper Faux Leather Ankle Boots Stone 8.5M,.
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Balance W770v5 Women's Running shoes - AW16,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
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The ad set is where the targeting magic happens.ASICS Womens Gel-Kayano 24 bluee Running shoes Size 8 (223311),
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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Cambridge Select Women's Thigh-High Lace-Up Low Heel Over The Knee Combat Boot,. Other than that, it just runs in the background bringing my client new customers every week!
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Cambridge Select Women's Thigh-High Drawstring Low Stacked Heel Over The Knee...,Learn more here.
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