Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Brooks Ravenna 7 Womens Running shoes (B) (127),.Asics Onitsuka Tiger Aaron D3C3J-5011 Casual shoes Trainers Navy Grey 40,5,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Bogs Boots Women's shoes Size 8 Black Rain Rubber Galoshes,.
Born Black Ankle Boot Chunky Heel New 36-6,.
Balance Women's Nergize V1 FuelCore Sneaker,BLACK,11 D US,
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ASICS Women's Gel-Cumulus 19, Black Silver Ink Peacoat, 6 M US,Brand New REEBOK X FACE STOCKHOLM FLOATRIDE RUN Indigo Women's 10M - Limited,.Bearpaw Women's Alyssa Hickory Ii Boot 7 Women Us,.
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Brooks Liberty 8 Womens Leather Crosstrainer (B) (571) BUY NOW,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Bogs B-moc Space Baby Boots Wellies - Red Multi All Sizes,
Brand New Nike Free Run +2 Doernbecher Mackenzie 2019 Size 9 Women's,
Now to set up the Facebook ad!
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The ad set is where the targeting magic happens.Bella Vita Women's Toni Ii Plus Harness Boot - Choose SZ color,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
Athena Alexander Women's Rennes Ankle Boot,
Asics Gel-FujiSetsu 2 Women's Trail shoes Gore-Tex, T5L9N 3393, Eggplant Silver,
Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
Bugatti Women's J7608pr6n Low-Top Sneakers White (Weiss gold 235) 7 UK,
Born NEW Black Women's Size 9M Karmen Leather Knee High Boots 260- 127,. Other than that, it just runs in the background bringing my client new customers every week!
CALZATURA women SLIP ON COLMAR TESSUTO BIANCO - 3686,.
Asics Women's Gel-Quantum 180 2 Running shoes,
Balance Women's Fresh Foam Crush v1 Cross Trainer, White Silver Mink, 6 D US,Learn more here.
[ASICS WOMEN'S GEL QUANTUM 180 2 MX RUNNING SHOES, AUTH LUXURY PRADA SNEAKERS SHOES 3E6026 GREY YELLOW NEW 38,5 39 UK 5.5,]