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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Christian Louboutin 37,5 Pigalle 120 Plato,.Chloe Women's Size 36,5Round Toe Platform Pumps Heels Dark Brown Reg 750 MINT,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Clarks Ladies Vintage Style Leather Patent Lace Up Brogue shoes - Hamble Oak,.

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birthday messenger bot

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Donald Pliner Corin Glitter Suede Pump,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: Pleaser USA
Allacciatura: Vedi Foto MPN:

CLAS20/SMPU

Occasione: Vedi Descrizione Stile: Decollete
Colore principale: Vedi Foto Materiale: Vedi Descrizione
Colore esatto: Vedi Foto Tipo di tacco: Vedi Descrizione
Paese di origine: USA

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The ad set is where the targeting magic happens.Drew Women's Berlin Comfort shoes Black,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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