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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Carlos Santana Women's NEW Lynx Black Patent Heels Pumps Dress shoes SIZE 7,.Dune London Womens Abelle-Taupe Suede Pump, Sz. 9 M. 40. 75,

But it’s also great for business marketing, too!

CHRISTIAN LACROIX Sz 37 EU 6.5 US Brown Leather Strappy Slingback Heels ,

Having a Facebook birthday offer is a win-win situation for both the customer and the business.Christian Louboutin JONATINA PVC Patent Ankle Strap Sandals Heel shoes bluee 795,.

CHRISTIAN LOUBOUTIN Medinana Fringed Black Suede Pointy Flats Size 37.5 New 795,.

D19- Prada Made In Heels Size 39,

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Donald Pliner Black Leather Mules Heels 8M Western Style White Contrast Stitch,Cole HAAN fashion leather sneakers,size 9 ,,.CALZATURA women FRANCESINA SEBOY'S PELLE brown - 1083,.

Carvela Womens Kracking Closed-Toe Heels Black (Black) 7 UK,.

Dr Martens Joyce Ieopard Heart Black shoes - Size 8,

birthday messenger bot

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CREATURES OF COMFORT BLACK LEATHER SQUARED TOE CHECKERED BOW PUMPS 39 US 8.5,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Easy Spirit Women's Ampara Pump,

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Tipo: DECOLLETES
Colore principale: MARRONE Stile: DECOLLETES
Paese di Origine: MADE IN SPAIN Colore: MARRONE
Negozio: MARANELLOWEBFASHION Materiale: CUOIO
Saldi: SCONTI SU TUTTI I PRODOTTI! Marca: PURA LOPEZ

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The ad set is where the targeting magic happens.Camilla Skovgaard Rust Brown Stiletto Strappy shoes-Bootie Size 8,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

shoes CINZIA VALLE Femme black Cuir naturel 7610-NE,

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Cole Haan Kenna Clog Black Suede Women's Slide On shoes 7.5,

campaign stats from running the birthday bot for 20 weeks

Drew Delite - Bone Nubuck bone Mesh Mary Jane Women shoes Bone - 5 M,.  Other than that, it just runs in the background bringing my client new customers every week!

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Court shoes Marithé François GIRBAUD model Parca Indigo size 38,Learn more here.

 

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