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Colette d'Orsay pumps in embellished suede sz 12 12 12  248 NIB 9e4ded

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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Derek Lam Kaira Leather Mule, 37,.Dansko TARA Heeled Mary Jane Pump Comfort shoes Smooth Black Leather 37 7 7.5 LN,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.DZ487 MOMA EU 37 schuhe pink leder damen elegante,.

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Cole Haan shoes Heels Pumps Open Peep Toe Nik Air Black Womens Size 7,.  The hope is that most people will bring family or friends with them to celebrate:

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Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Style: Pumps, Classics US Shoe Size (Women's): US 12
Heel Type: Slim Material: Suede
Width: Medium (B, M) EUR Shoe Size (Women's): EUR 42.5
Occasion: Party UK Shoe Size (Women's): UK 9.5

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The ad set is where the targeting magic happens.Christian Louboutin Pumps Peacock Platform bluee One Size Authenticity Guaranteed,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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