CHLOE LACE-UP SUEDE WEDGE SANDAL 1,075 Tan Tan Tan Brown SPRING RUNWAY shoes Heels 10 0f1af0

CHLOE LACE-UP SUEDE WEDGE SANDAL  1,075 Tan Tan Tan Brown SPRING RUNWAY shoes Heels 10 0f1af0

CHLOE LACE-UP SUEDE WEDGE SANDAL 1,075 Tan Tan Tan Brown SPRING RUNWAY shoes Heels 10 0f1af0

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” CQ COUTURE POINTY HOT HEELS PUMPS SCHUHE COURT SHOES SLINGBACK LEATHER BLACK 35,.Christian Louboutin Dorissima Heels Pumps Black Size 7 Authenticity Guaranteed,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Christian Louboutin’s Flat SPIKES Size 39,.

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birthday messenger bot

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Cambridge Select Women's Closed Pointed Toe T-Strap Buckled Low Kitten Heel Pump,.  The hope is that most people will bring family or friends with them to celebrate:

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Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Style: Lace Ups Material: Suede
Occasion: Any Heel Type: Wedge
Brand:

Chloé

Pattern: Solid
US Shoe Size (Women's): 10 Country/Region of Manufacture: Italy
Heel Height: Med (1 3/4 in. to 2 3/4 in.) Fastening: Lace Up
Color:

Brown

UPC:

Does not apply

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The ad set is where the targeting magic happens.CLARKS Women's Hall 2 Slip-On,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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CHLOE - ESCARPINS - shoes - DAIM - POINTURE 39 - GENUINE,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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