Cole Cole Cole Haan Metallic Sandal - Size 8 1 2 6f5453

Cole Cole Cole Haan Metallic Sandal - Size 8 1 2 6f5453

Cole Cole Cole Haan Metallic Sandal - Size 8 1 2 6f5453

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Dries Van Noten Stamped Leather Wedge Heel Slingback,.David Tate Womens Lexus Leather Open Toe SlingBack Wedge Pumps, Black, Size 8.0,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.CHRISTIAN LOUBOUTIN Pointed Stiletto Pumps Clear Red White Black 39 EU 8.5 US,.


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birthday messenger bot

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Dr Martens 3 Trou Sylwia black 16081001 Original Doc,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics


Cole Haan

Width: Medium (B, M)
Style: Slingbacks Material: Leather
US Shoe Size (Women's): 8.5

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The ad set is where the targeting magic happens.women Office Maiden Croce Cinturino Zeppe color Carne Scamosciato Con,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Devi Kroell Taupe Multi Leather Snakeskin Ombre Heels shoes 40,.  Other than that, it just runs in the background bringing my client new customers every week!

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