Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Charles David Size 7 Black Leather Peep Toe Cut Out Heels Bootie pump,.DSQUARED² Black Suede High Heel shoes, UK 8 US 10 EU 40,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Clarks Ladies High Heel Occasion Wear Sandals Amali Ava,.
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shoes PERLAMARINA Femme black PU 4256LIZ-NN,.
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Demonia Women's Swing 105 Ankle Bootie,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|Seller Notes:||“Good used conditions”|
|Style:||Platforms & Wedges|
|US Shoe Size (Women's):||US 6.5||Occasion:||Clubwear|
|UK Shoe Size (Women's):||UK 6.5||Width:||Medium (B, M)|
|Country/Region of Manufacture:||Italy||Features:||Strappy|
|EUR Shoe Size (Women's):||EUR 37||UPC:|
Does not apply
shoes STONEFLY Femme yellow Cuir naturel 110087-067S,.
The ad set is where the targeting magic happens.DKNY Womens Roy Leather Open Toe Mules, Quilted Black, Size 9.0 VFtV US 7 UK,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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