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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” DONALD J PLINER RIZA dark brown suede moc croc leather wedge shoes 7.5 M ,.Clarks Womens Neenah Garden Ballet Flat- Pick SZ color.,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Cute Womens Flat Heels shoes Slip On Shallow Mouth Bowknot Pumps US Size BD4953,.

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birthday messenger bot

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birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
sku: 2708200371

Non applicabile

Marca: Dr. Martens Tipo Scarpa: Basse
Genere: Donna Colore: NERO
Nome Prodotto: 3 Scarpa Asola Materiale: Nero
Prezzo Al Dettaglio: 80 ID Prodotto: 3 Scarpa Asola
EU Scarpe Numero: 371 Colore principale: Nero
Caratteristiche: IN VERNICE NERA

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The ad set is where the targeting magic happens.DVF Opal Tan Wedges 8.5,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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