CARVELA CARVELA CARVELA Assent Peeptoe White Leather Sandals Block Heel UK Size 6 NEW 8efe66

CARVELA CARVELA CARVELA Assent Peeptoe White Leather Sandals Block Heel UK Size 6 NEW 8efe66

CARVELA CARVELA CARVELA Assent Peeptoe White Leather Sandals Block Heel UK Size 6 NEW 8efe66

Whether your hate ‘em or love ‘em, everyone has a birthday.

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But it’s also great for business marketing, too!

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birthday messenger bot

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birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Main Colour: White
Modified Item: No Toe Style: Peep Toes
Country/Region of Manufacture: Romania Material: Leather Upper
Size Type: UK 6 Brand:

Carvela Kurt Geiger

Features: Ankle Strap UK Shoe Size (Women's): UK 6
Fastening: Buckle EUR Shoe Size (Women's): 39
US Shoe Size (Women's): 8 Style: Strappy, Ankle Straps
Occasion: Casual Heel Type: Block
Model:

Assent

Sole: Synthetic Leather
Heel Height: High (3 to 4 1/4) MPN:

774A3

Width: Standard (D) Exact Heel Height: 3.5 inches
Product ID: 0418 Lining: synthetic
EAN:

2200016471728

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The ad set is where the targeting magic happens.Clarks Artisan 12 M womens black leather platform classic heel pump Delsie Bliss,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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