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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” NEW FOSSIL PYTHON PRINT LEATHER MONICA CAP TOE BROWN HEELS,PUMPS,SHOES-SZ 8,9.5,.NIB PRADA Pointy Toe 45mm Kitten Low Heel shoes Suede Leather Navy bluee 40 - 9.5,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Nina Womens Samina Bow Slip-On Evening Mules (Clear Vinyl New Silver, 6.5M),.

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birthday messenger bot

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NIB CHRISTIAN DIOR GREEN WESTERN WEDGES SHOES 38 695,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition

Pierre Cardin

US Shoe Size (Women's): see options Style: fashion

Does not apply


The ad set is where the targeting magic happens.Orthofeet 987 Coral Women's Athletic shoes,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Plus size womens high heel wedding shoes patent leather stilettos size 35-43,

campaign stats from running the birthday bot for 20 weeks

New Walking Cradles Smart Black Leather Patent Snake Print Womens 8 W Ankle Boot,.  Other than that, it just runs in the background bringing my client new customers every week!

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