New Guess JACLYN Strappy Platform Pump Sandal Patent Heel Heel Heel Pink Ivory 9.5 883b8a

New Guess JACLYN Strappy Platform Pump Sandal Patent Heel Heel Heel  Pink Ivory 9.5 883b8a

New Guess JACLYN Strappy Platform Pump Sandal Patent Heel Heel Heel Pink Ivory 9.5 883b8a

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” NWT Jmmy Choo Lucy 100 Black Dahlia Embroidered Heels Pumps size 38.5 US 8 8.5,.NIB COLE HAAN WOMENS DOWNTOWN BALLET FLAT - pink gold METALLIC Size 7.5,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.NWOB Jeffrey Campbell Anthropologie Grey Suede Cyrus Bow Mules Size 10,.

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Nine West Women's SHARMAIN Suede Pump,,.

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birthday messenger bot

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New Christian Louboutin Bootoni MJ Purple Velvet Crystal Pump Heel Bootie 39 9,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Original SAS Siesta Navy Leather W Wide 0038-011 Women,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

Prada Ankle Strap Block Heels - Size 38,

Pleaser Women's Seduce 420V,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Pleaser Women's Delight 687,New Latest ASH Papaya heel strappy multi color shoes w gold studs sz 41 US 10,.NIB Steve Madden Women's Sweaterr Boot in Cognac Leather,.

Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)


campaign stats from running the birthday bot for 20 weeks

New Suede Prada shoes with Bow size 10.5,.  Other than that, it just runs in the background bringing my client new customers every week!

Prada 36,5 Ballerinas Low shoes Slip on shoes Black 1f191g New Formerly Rrp,.

New sz 9 39 Jimmy Choo Romy pink Metallic Leather Pointed Toe Pump shoes,

Pleaser 7 black UV reactive lined stripper sandals,Learn more here.


[NIB CHRISTIAN DIOR Black 'Diordirection' Studded Calfskin Loafers shoes 9 39, Paul Green Taupe Suede Strappy Sandal Wood Heel shoes UK 5.5 EU 38.5 US 8,]