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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Oscar De La Renta Pink Sequin Flats BRAND NEW,.Nine West Womens Elenta Fabric Wedge Pump- Pick SZ color.,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.New Mollini Osie Womens shoes Dress Sandals Heeled,.

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Pointy OL Ladies High stilettos Heel sequined Pumps Formal Party shoes Pumps SZ,

birthday messenger bot

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Pleaser Pink Label SPLASHY 3020 Zipper Boots RED 6 M- Pick SZ color.,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Nine West Women's Amethyst Fabric Pump,

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Now to set up the Facebook ad!

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: In great condition
Brand:

Nine West

Material Type: Synthetic
Model:

LEAPAFAITH Suede

Width: M)
MPN:

LEAPAFAITH Suede

Color:

pink/black

Style: Classics Heel Height: High (3 to 4 1/4)
US Shoe Size (Women's): US 10 Heel Type: Stiletto
Size Type: Regular

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The ad set is where the targeting magic happens.New Salvatore Ferragamo Black Suede & Silver Bow Lace-up Jeweled Flats Size 37.5,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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NIB 545+ Valentino WHITE Star Canvas Print Espadrille Flat Slip on shoes 40 - 10,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

NIB Lanvin Sandal Metallic Leather Slingback Silver gold Size 39 8.5,.  Other than that, it just runs in the background bringing my client new customers every week!

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NIB J. Crew Black Lace Flats with Ankle Strap size 7.5 158,

NEW Frye Joy Vintage Sling Sandal Heel Platform Black Brown Studded Leather 5.5,Learn more here.

 

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