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NIB TORY TORY TORY BURCH  Chelsea Cap Toe Ballet Flat Brilliant Red Sz 8.5 1b4612

NIB TORY TORY TORY BURCH Chelsea Cap Toe Ballet Flat Brilliant Red Sz 8.5 1b4612

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Oscar de la Renta Vivian 55mm suede-black crystals size 39 US 9,.Pleaser Women's Delight 4000,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.NIB COCLICO Dickie Snake Embossed Ankle Strap Dress Sandal Heel shoes 37 US 6.5,.

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birthday messenger bot

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birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Material: Leather Style: Ballet Flats
Width: Medium (B, M) Fastening: Slip On


Heel Height: Flat (0 to 1/2 in.)

Tory Burch

US Shoe Size (Women's): 8.5

Does not apply

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The ad set is where the targeting magic happens.Pleaser Women's FLAMINGO-808SRS Sandal, - Choose SZ color,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

New Cole Haan Sabrina Tassl. Loafer size 6B,.  Other than that, it just runs in the background bringing my client new customers every week!

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