Pin Up Couture - Cutiepie Black-Red Pu Pu Pu Platform Pump with Cherries Print 3a1396

Pin Up Couture - Cutiepie Black-Red Pu Pu Pu Platform Pump with Cherries Print 3a1396

Pin Up Couture - Cutiepie Black-Red Pu Pu Pu Platform Pump with Cherries Print 3a1396

Whether your hate ‘em or love ‘em, everyone has a birthday.


“Wait! Facebook knows your birthday?” NIB Seychelles Nude Heels Size 8.5,.Pin Up Couture SMITTEN-04 Pump Pink Rockabilly Vintage Pin Up Retro,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.New Women's Guess Platform High Heel Peep Toe shoes 8.5 8 1 2 Cork Animal Print,.

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birthday messenger bot

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NO NAME ARCADE SNEAKER BEIGE-SAND GNGBME0443 PAR DÉFAUT PAR DÉFAUT 36 - BEIGE-S,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

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Pin Up Couture



Main Colour: n/a
UK Shoe Size (Women's): Default

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The ad set is where the targeting magic happens.Pleaser 6 red open toe faux suede ankle boot,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:


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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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