Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” ECCO Womens Sense Toggle Fashion Sneaker, Black, 40 EU 9-9.5 M US,.Franco Sarto Women's Christoff Equestrian Boot, - Choose SZ color,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.ECCO Women's 440813 Hi-Top Trainers Black (Black 1001) 7 UK,.
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FIFTH AVENUE tolle Wildlederstiefel brown Gr. 37 NEUw. ZC1115,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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DREAM PAIRS Women’s Fur Lined Flat Winter Snow Boots,
Franco Sarto Dorinda ankle boots booties cognac brown 3 heels sz 8.5 Med NEW,
Now to set up the Facebook ad!
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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The ad set is where the targeting magic happens.Durango Boot Women's RD4112 11 Tan Distress Leather,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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Franco Sarto Women's Roxanna Knee High Boot, Whiskey, 5 Medium,. Other than that, it just runs in the background bringing my client new customers every week!
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