Durango RD4105 Red Leather Western Boots Women's US US US 8M 05289e

Durango RD4105 Red Leather Western Boots Women's US US US 8M 05289e

Durango RD4105 Red Leather Western Boots Women's US US US 8M 05289e

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Dr.MARTENS shoes UK5BLK leather (K25058,.Franco Sarto Women's Black Nino Bootie Sz 6 109,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.GIANNI BINI Women's SIZE 10 M Stormy-Dayz Rainboots Navy Floral NEW IN BOX,.

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Filippo bluee Navy Leather Sport shoes,

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Ellen Tracy Women's Teddy Mid Calf Snow, Winter Boots Black Size 8 M,Easy Street Women's Linett Platform Pump - Choose SZ color,.ECCO Women's Women's Sense Mary Jane Fashion Sneaker, Black Black White, 38 M US,.

Easy Spirit Women's Ilka First Walker shoes - Choose SZ color,.

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birthday messenger bot

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Easy Spirit Southcoast athletic shoe GEL black leather sz 6 Med NEW,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Easy Street Women's Plaza Slip On Denim Linen Print Polyurethane Sneakers,

Dyeables Women's Sonya Black Satin Sandals,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Gabor Women's Fashion Low-Top Sneakers White (Ice Stone 61) 6.5 UK,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Ellie shoes Women's 300 Super Boot - Choose SZ color,

campaign stats from running the birthday bot for 20 weeks

Fila Boveasorus White Off White Green Women's 523101,.  Other than that, it just runs in the background bringing my client new customers every week!

FANCY AUTH PRADA SNEAKERS SHOES 1S125H BLACK RHINESTONE US 6.5 EU 36,5 37,.

Givenchy Black & White Striped Slip-on Sneakers Flats,

Easy Street Women's Mali Flat - Choose SZ color,Learn more here.

 

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