Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” New Balance Women Black 9.5 Arishi Running shoes Fresh Foam Lace Up New,.Mustang Women's 1199-505 Ankle Boots, Off White (243 Ivory), 41 EU 7.5 UK,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Merrell Chameleon waterproof shoes, UK 7 EU 40.5 10020,.
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Melissa sneakers Billy creepers bluee,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Country/Region of Manufacture:||Vietnam||Model:|
Siren Sport Q2 Mid WTPF
|Style:||Hiking Shoes||US Shoe Size (Women's):||US 8|
|Width:||Medium (B, M)||Shoe Height:||Mid Top|
|UK Shoe Size (Women's):||8|
|EUR Shoe Size (Women's):||EUR 38.5|
|Features:||Arch Support, Lace-Up, Lightweight, Moisture Wicking, Water-Resistant||UPC:|
Does not apply
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The ad set is where the targeting magic happens.Mizuno Wave Rider 19 Women's Running US 6.5, Purple White, J1GD160302,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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