Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” New Balance 580 Meteorite Medium Women's shoes Size 11,.Naturalizer Women's Kala Boot, Oatmeal Leather, Size 8.0 Wd2a,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Merrell Stowe Womens Sneakers Leather shoes Casual Lifestyle Trainers All Sizes,.
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Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Naturalizer Women's Flexy Ballerina Flat Navy Leather Flats,
MIA Thigh High Boots Size 7.5,
Now to set up the Facebook ad!
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The ad set is where the targeting magic happens.New Balance 2017 RunDisney Mad Tea Party shoes V2 Size 9 + CLIP Disney,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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MADEWELL THE DEVIN HARNESS BOOT SIZE 7 BLACK,. Other than that, it just runs in the background bringing my client new customers every week!
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Naturalizer Women's Sabine Sneaker Black Leather Comfort shoes,
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