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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” NEW NIB Brooks Women's Ghost 10 , Diva Pink Running shoes Size US 6 Medium,.NIB Vagabond Kaitlin Black Patent Leather Loafer Size 37 6   130,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.New Balance Womens Wtntrlt1 Grey Black Running shoes Size 7 (196350),.

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New Womens Steven Maliik Bootie Heels shoes 6 6.5 7 7.5 8 Green Suede 149,

birthday messenger bot

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Nike Air Jordan 1 Mid GS Top 3 I AJ1 Hyper Royal Red Kid Women shoes 554725-124,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Nike AF1 bluee Croc Se Rare Sample Women's US Size 7 Style 898889-400,

New Balance WX623AB3 Women's 623v3 Black Leather Trainer Cross-Training shoes,

Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Modified Item: No Boot Shaft Height: Ankle
Occasion: Casual Calf Width: Medium
Pattern: No Pattern EUR Shoe Size (Women's): 35-48
Sole: Synthetic Heel Height: High Heel (3-4.5 in.)
Style: Booties Heel Type: Block
Width: Standard (B) Material: Synthetic

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The ad set is where the targeting magic happens.NIB PUMA 2 pairs REBEL MID VR WOMEN'S TRAINING SHOES Training Running Gym shoes,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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New Balance Womens W790lf6-790 Training Running shoes 5.5 UK,New Nike Womens Air Force 1 Flyknit Athletic shoes 818018-800 Total Crimson 8.5,.New WOMENS LACOSTE PINK CARNABY EVO LEATHER Sneakers Court,.

Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

NEW WOMENS 8.5 M DURANGO DCRD129 12 Lifestyle Chocolate WESTERN BOOTS,

campaign stats from running the birthday bot for 20 weeks

New Reaction Kenneth Cole Women’s Hidden Wedge Black Leather Boot US Size 7,.  Other than that, it just runs in the background bringing my client new customers every week!

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NEW WOMENS NIKE ROSHE TWO HI FLYKNIT BOOTS 861708 002 size 7.5,Learn more here.

 

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