Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” NIKE AIR FORCE 1 '07 MID LTHR PRM SPORTS HI TOP TRAINERS 857666 001 BEIGE BLACK,.NIKE AIR JORDAN 5 RETRO LOW (GS) DUNK FROM ABOVE SZ 5Y-WMNS SZ 6.5,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.New Womens Nike mayfly lite si lightweight Running shoes 881196-001 Sz 8 Black,.
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Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
|Condition:||New without box : |
A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or may be missing original packaging materials (such as the original box or bag). The original tags may not be attached. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category. See all condition definitions- opens in a new window or tab
|Seller Notes:||“they may have some missing stoe it is very hard to find them in so many stone”|
|Heel Height:||High (3 in. and Up)|
|Style:||Over Knee Boots||Material:||All Man Made suede|
|US Shoe Size (Women's):||6.5||Occasion:||Party|
|Width:||Medium (B, M)||Fastening:||Zip|
|Heel Type:||Stiletto||US Size:||6.5|
Does not apply
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The ad set is where the targeting magic happens.NEW CLARKS Avington Swan Tan Suede Boots - UK size 5D,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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